Website Domain
Website Domain
Marketing Your Website: Domain Names 101
Any new website venture online will include a domain name. Sometimes the domain is purchased from a domain broker - someone who specializes in reselling domain names. The majority of the time, however, it will be registered through a domain registrar. No matter how it is purchased, in all cases, the domain name (or names) for a website should be carefully considered. The basis of the marketing for the website will be the domain name chosen.
Having been a domain name appraiser for a few years now, I can tell you that the choice of names for your site is critical to marketing. When I appraise a domain for value (in both dollars and marketability), I use basic criteria for my judgment of the domain. The most important of those criteria is length and readability. If the domain is too long or too hard to read (for a human), its value is very low. If it cannot be spoken and typed correctly (most of the time), it's also of low value. A well-thought-out domain name is the first step in a successful marketing campaign.
When choosing and registering a domain name for a new website, there are three basic steps to follow to ensure a marketable name for your site. Follow them every time and you'll have successful domains every time.
Step 1: The Name
Choosing a name may be as easy as "your business name dot com" or it may be more difficult (especially if you have a common name for your business). In all cases, your business' name should be your number one pick for your domain name. If your business name is difficult to spell easily, try to register misspellings of it as well.
For instance, my business name is "Aaronz WebWorkz," so I obviously own "AaronzWebWorkz.com." Since this is regularly misspelled by potential clients, I also have "AaronsWebWorks.com" registered so that all email and web requests go to the original AaronzWebWorkz.com site. In addition to this, I purchased "dotcom-it.com" as an alternate domain and use that when giving out the URL on the phone or in situations where I can't hand someone a business card with my URL printed on it.
If your business name, as an example, is "Widgets, Inc.," however, you'll have a hard time getting the domain name "widgets.com" or "widgetsinc.com" and will have to find alternatives. I have a simple process I use and recommend when this is the case. Even if your product or product type isn't in your business' name, it's a good idea to purchase domains with that product in the name to use for marketing purposes.
First, make a list of words or short phrases that have something to do with your business. Six to ten of these is good to start off. Once you have the list, remove all of the ones that have more than twenty characters in them (this keeps them short). Then create new additions to your list by replacing empty spaces with "-" and "_" characters. Finally, compress the spaced words into one word (e.g. "widgets galore" becomes "widgetsgalore") to ad to the list.
Now that you have this list, prioritize it by numbering the entries from 1 to 10 (or so). Now see if these domains are available (step 2).
Step 2 - Domain Availability
This step is easy and will take just a few minutes to do. Take your list from Step 1 and begin with #1 on that list. Go to any domain registrar (see list below) and enter the domains in the order they are numbered on your list. Usually, you can just enter the domain without a suffix (.com, .net, etc.) and find out if any of the variations are available. Most registrars will also produce a list of alternatives you may want to consider as well.
As you proceed through the list, check off any domains that ".com" is available for. Don't worry about most alternatives since, for business, dot com is where it's at. Cross out any names on your list that aren't available. Once you're finished, you should have a short list of available, good domains for your business.
Step 3 - Register the Domain
Now that you know what's available, begin registering those domains! Domain registrars are all over the Web with varying prices and services. A good registrar is worth any extra money that may be spent since a registrar going out of business could easily cause headaches and nightmares for you. I have used, worked with, and recommend the following registrars:
About the Author
<A HREF="http://www.thunderinteractive.net">THUNDER Interactive</A> is a website design firm that offers a full suite of website development and <A HREF="http://www.thunderinteractive.net">online marketing services</A>. We provide intelligent, <A HREF="http://www.thunderinteractive.net">strategy-based website design</A>, website content, ecommerce solutions, SEO and Press Release services to clients worldwide. Specialized services include custom programming, application development, and online strategy consulting. We're here to help you with all your online sales and marketing needs.
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Putting up a website is the first and foremost requirement for someone who is going to start an Online Business. However, there is a lot more to the creation and management of a website than one often believes. The first step is obviously to decide on a name for the website. This is alternatively called the URL or domain name. It is the part that follows the ‘www.' on the browser search bar. Generally, people use simple names but there are several websites which have catchy phrases as their domain name. This draws immediate attention and most often suits the purpose. All in all, the idea is set a unique name so that your website is not overshadowed by others with similar names.
The next step is to check the availability of the chosen website name. A Domain Name Registrar looks into various aspects like website registration, reporting and tracking of website names across the net. Previously, there was a sole domain name registrar company for the entire web world. However, with a huge volume of internet usage nowadays, the number of such companies has also risen. A search for ‘domain name registrar' on your engine provides a list of domain name registrars and simplifies your search for a suitable company. In fact, a wide range of companies offer free website domain registration.
Then, one needs to decide on a domain hosting company. Hosting companies are armed with several computers (servers) and high speed internet connectivity. They officially host your website (give you working space on their server) in lieu of a monthly remuneration for their services. One may be ambitious enough to host their website on their own computer. There is nothing wrong with it except for the fact that any commercial website demands extremely reliable net connectivity. Also, a certain degree of competency is required to ensure the server's configuration in regard to handling different types of programs that are needed to host your web pages.
The last step is to design the webpage itself. It is not that difficult but then, when it is your business at stake, why take the risk? One can readily hire a professional web designing firm that specializes in this field and makes sure your web pages are customized to your business needs and personal taste. From processing the overall theme to creating codes for the pages of your web domain, web design firms have carved out a niche of their own. If you feel a pinch in your pocket, you are free to buy a template (pre-packaged website).
Once you have successfully started up your own website, publicity is equally important so one must make sure that his company's products and services can be found by prevailing search engines. This allows clients to interact with you and hence, provides a ready base for your business to prosper. With free website registration and free domain hosting, it has never been easier to start up your business online. The time has come for you to be your own boss!
About the Author
Mark Ippolito is the author of this article on Domain Name. Find more information about Domain Name Registration here.
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