Web Visitors
Web Visitors
Web Visitors Relationship
Once you've got your site in order, traffic is flowing in, and you're making the most of all of your visitors, it's time to be sure your relationship with them is long and fruitful.
In the early days of the web, the main measure of engagement with your visitors was loyalty – how often they return to your site. Today users receive messages from a wide range of social networks. RSS (Really Simple Syndication) feeds, email subscriptions, and newsgroup, all of which push content out to them without them first asking for it.
As a result, visits don't count as much. The definition of loyalty needs to be amended for this two-way relationship. It's not just about how often your visitors return; it's about how willing they are to let you contact them and how frequently they act on your advances and offers.
Loyalty
The best visitors are those who keep coming back. Thanks to browser cookies, most web analytics applications show the ratio of new blood so you can grow, but encourage existing visitors to return so they become regular buyers or contributors.
For this, you need to look at two additional metrics. One is the average time between visits, which shows you how much a part of your audiences daily life you are. The other is the number of users who no longer engage with the site. Since users don't usually terminate an account, this is measured by the time since their last login.
Enrollment
Reaching people when they visit isn't enough. Visitors you're allowed to contact are the holy grail of online marketing. Their love is more than loyalty – it is permission.
Enrollment is valuable because consumers are increasingly skeptical of web marketing. Browsers run ad-blocking software. Mail clients hide pictures. Some portals let users hide advertising. An enrolled visitor is reachable despite all of these obstacles.
Enrollment also provides better targeting. You can ask subscribers for demographic information such as gender, interests, and income, then tailor your messages- and those of your advertisers – to your audience.
Reach
It's great to have people enroll, but it's even better to actually be able to reach them. Whether through email subscriptions, alerts, or RSS feeds, reach is the measurement of how many enrolled visitors actually see your messages.
In the case of email, this may be the number of people who opened the message. For RSS feeds, it's the number that actually looked at the update you sent them. For video, it could be the number that played the content beyond a certain point.
Reach is a far more meaningful measure of subscription, since it discounts ‘stale' enrollments and shows how well your outbound messages, blogs, and alerts result in action.
About the Author
Time, money and freedom are much chased after by many of us. I have enjoyed time, money and freedom for a few years now. It has given me the greatest feeling that anyone can have. Having a vehicle that can help anyone to achieve it is the answer to time, money and freedom.
Web Visitors
How To Improve Your Website Traffic: Google Analytics
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The general rule of thumb is that most engines use a "formula" to determine keyword relevancy. The technical term is called an "algorithm", and each search engine has its own unique algorithm that it uses to rank pages.
Generally, this magic formula consists of your page title, overall body content and the number and quality of links pointing back to your site, how long people stay on your site, etc.
It's important to note that every engine is different. Some may look at inbound links (number of people linking to you), others may place more emphasis on your body content.
You also need to know about meta tags. These are hidden descriptors that appear at the beginning of your HTML code, inside your tag. They may be invisible to your visitor's eyes, but search engine spiders can read them.
Because of abuse, many search engines no longer use these tags to help rank pages, but you should still include them because they do use them to display information about your site.
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About the Author
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Web Visitors
