affiliate marketing statistics 2009
affiliate marketing statistics 2009

Sizing Up the Markets
As I was reviewing last year's market performance, I ran some tests on which Market Caps performed the best. To no surprise, Small Caps performed the best with a 50% compounded annual growth. Mid Caps came in second with a 42.5% return, and in third was Large Caps at 35.9%. (The S&P came in at 23.6%). Does this mean you don't need to worry about Mid Caps and Large Caps though? Not quite. But I put it to the test to find out.
I created three screens: one with Market Caps less than $800 Million (Small Caps), one with Market Caps between $800 Million and $3.5 Billion (Mid Caps) and one with Market Caps greater than $3.5 Billion (Large Caps). Each screen also consisted of only stocks trading over $5 with an average daily trading volume of over 100,000 shares. I then backtested these screens using a one-week holding period for each year from 2009 going all the way back to 2002. (8 years.)
Let's start from 2002 and work our way to the present:
* In 2002, it was a lousy market with the S&P down -23.7%. And all capitalizations did poorly as well with Large Caps down -20.7, Mids down -21.4% and Smalls down -24.9.
* 2003 was a different story with the S&P up 28.9%. Smalls performed spectacularly with an 80.9% return. Mids were up 46.6%. And Large Caps were up 38.7%.
* 2004 was another year of great performance. The S&P was up 38.8%. Small Caps were up 109.9%. Mids were up 68.1%. And Large Caps were up 57.2%.
* 2005 saw the edge go to the Large Caps this time at 12.7%. Mids were up 8.8%. And Smalls were up 3.3%, actually underperforming the market, which came in at 4.5%.
True, the difference between a 9-point Large Cap outperformance isn’t quite the same as the previous year’s 52-point Small Cap outperformance. But it is worth noting.
* In 2006, Large Caps were the winner again, albeit by a slim margin. Large Caps were up 18.2%, Mids advanced 17.8% and Smalls increased 16.2%.
* And then again in 2007 Large Caps came in first at 9.9%. Mids were up 1.7%. And Smalls actually showed a loss of -6.5%. (Both Mids and Smalls underperformed the market, which came in at 6.1%. And yes, it was surprising to see Smalls actually close down for the year.) As you know,
* 2008 was a total disaster all the way around. The S&P was down -39.4%. Large Caps dropped -44.3%. Smalls were down -43.7%. And Mids were down -41.5%. There was no place to hide.
* 2009 saw all caps gain nicely and beat the market. The S&P was up 23.6%. Smalls were up 50%. Mids were up 42.5%. And Large Caps were up 35.9%.
Small Caps were the winner, but I doubt anybody would have been upset with a 42%+ performance in Mid Caps and a 36% gain in Large Caps.
Over the last 8 years, Small Caps showed an average annual return of 23.15%. Mid Caps gained 15.33%. And Large Caps gained 13.45%. And they all beat the market, which came in at an average of 6.83% over the last 8 years. While the most significant outperformance was seen by Small Caps, the Mids and Larges also performed well and beat the market - and often times with less volatility or drawdowns.
So what do all of these statistics mean – knowing that some Market Caps are better than others in different years? It means, you should have a mix of everything. And by having exposure in all the Caps, you can make sure you'll participate in the winningest group no matter what.
Here are 6 stocks this week, two from each Market Cap class. And they all have a Zacks #1 ("strong buy") Rank:
MFB - Maidenform Brands, Inc. -- Small Cap
POL - PolyOne Corp. –- Small Cap
CYT - Cytec Industries Inc. -- Mid Cap
WBC - WABCO Holdings Inc. -- Mid Cap
CLF - Cliffs Natural Resources Inc. -- Large Cap
HTZ - Hertz Global Holdings, Inc. -- Large Cap
Disclosure: Officers, directors and/or employees of Zacks Investment Research may own or have sold short securities and/or hold long and/or short positions in options that are mentioned in this material. An affiliated investment advisory firm may own or have sold short securities and/or hold long and/or short positions in options that are mentioned in this material.
About the Author
Kevin Matras is the Research Wizard Product Manager and weekly contributing Editor at Zacks Investment Research who creates and writes the Zacks Commentary Screen of the Week and Know Your Options. For more information, visit http://www.zacks.com.
affiliate marketing statistics 2009
Affiliate Marketing With Long Tail Keywords
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Affiliate Marketing: Affiliate Marketing, Commission Junction, Linkshare, Mediatrust, Affiliate Summit, Hydra Network, Affiliate W $25.29 Purchase includes free access to book updates online and a free trial membership in the publisher's book club where you can select from more than a million books without charge. Chapters: Affiliate Marketing, Commission Junction, Linkshare, Mediatrust, Affiliate Summit, Hydra Network, Affiliate Window, Shareasale, Ecomxpo, Private Label Rights, Michelle Madhok, Affiliate Network, Google Affiliate Network, Latestdiscountvouchers, Couponsmarter, Advaliant, Red Mccombs Media, Couponcodes4u, Affiliate Programs Directories, 7thingsmedia, Tradedoubler, Clickbooth, Neverblue, Affiliate, Ad: tech, Azoogle, Astore, Affiliation Platform, Transactional Link, Buy.at, Affiliate Manager. Excerpt: Type: Private 7thingsmedia is a newly formed independent digital agency, based in London, UK. 7thingsmedia was founded in 2009 by Chris Bishop, former Online Acquisition Manager at House of Fraser and Hotel Chocolat . The business deals with outsourced affiliate management as one of its core focuses. 7thingsmedia have picked up a handful of retail clients including young fashion store USC General Information 7thingsmedia clients include Corporate History References (URLs online) Websites (URLs online) A hyperlinked version of this chapter is at aStore is an Amazon.com affiliate product which website owners can use to create an online store on their site. The aStore interface is intended to be accessible to those without programming skills, using configuration pages to customise the content and design. The store does not allow website owners to sell their own products directly. Website owners pick products from Amazon's store and earn referral fees on the products purchased by their readers. The fee structure is currently (August 2007) the same as for other affiliate links and ranges from 4 % to 10 % of the product price. See also (online edition) References (URLs online) Websites (URLs online) A hyperlinked version of this chapter is at Company logo ad: tech is an international serie... |
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Successful Affiliate Marketing for Merchants $3.94 If youAre an online business, instead of paying for an ad, like a banner, you pay for the result - the sale. This is called affiliate marketing. Pay for Performance will show anyone conducting business online, how to plan, implement, and manage a successful affiliate marketing program. The reader will find valuable Web resources such as tracking software and contract templates with the guidance of this book. There will also be direction for the reader to focus the content and develop the right affiliate model for the type of business. It will also provide case studies of successful programs as well as failures and scams to demonstrate and teach the lessons of building a successful program. |
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A Practical Guide to Affiliate Marketing: Quick Reference for Affiliate Managers & Merchants $33.99 "A Practical Guide to Affiliate Marketing" was written to be an indispensable handbook for all affiliate managers and merchants, alike. In addition to providing concrete, practical answers to common (as well as not-so-common) questions, the book gives usable ideas on promoting affiliate programs, along with ways to keep affiliates motivated. This guide presents the author's information in a logical, convenient format. |
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The Complete Guide to Affiliate Marketing on the Web: How to Use and Profit from Affiliate Marketing Programs $19.53 Affiliate marketing is an advertising technique that originally was developed by Amazon.com. In this new book you will learn how to master the art and science behind affiliate marketing in a matter of hours. By investing a few dollars you can easily increase the number of visitors to your Web site and significantly increase sales. If you want to drive high quality, targeted traffic to your site, there is no better way than affiliate marketing. Since you only pay when a sale is made, your marketing dollars are being used more effectively and efficiently compared to any other advertising method. The keys to success in affiliate marketing are knowing what you are doing, devising a comprehensive and well-crafted advertising plan, and knowing the relationships between your Web site, search engines, PPC advertising, and campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started. |
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Easy Money? a Look at Affiliate Marketing and Potential Problems $18.83 The internet is rampant with Affiliate Marketing ads promising big money with little work. Learn what affiliate marketing is, how it works, and potential problems before you invest any time or money. Project Webster represents a new publishing paradigm, allowing disparate content sources to be curated into cohesive, relevant, and informative books. To date, this content has been curated from Wikipedia articles and images under Creative Commons licensing, although as Project Webster continues to increase in scope and dimension, more licensed and public domain content is being added. We believe books such as this represent a new and exciting lexicon in the sharing of human knowledge. |
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Affiliate Program Management: An Hour a Day $23.63 Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular "An Hour a Day" format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more. Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this "Hour a Day" guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more " " "Affiliate Program Management: An Hour a Day" is the do-it-yourself guide to planning and maintaining a successful affiliate program. |
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Affiliate Program Management By Prussakov, Evgenii $32.1 Affiliate marketing is hot; heres how to get your program goingNearly every retailer in the Internet Retailers Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and payforperformance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, realworld, taskbased approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more.Affiliate marketing programs help boost marketing efforts without incurring excessive costs;this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to knowOffers a modern, realworld, stepbystep guide to researching, launching, managing, and optimizing a successful affiliate marketing programCovers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more Affiliate Program Management: An Hour a Day is the doityourself guide to planning and maintaining a successful affiliate program Author: Prussakov, Evgenii Subtitle: An Hour a Day Publication Date: 2011/04/12 Number of Pages: 424 Binding Type: Paperback Language: English Depth: 1.25 Width: 7.50 Height: 9.50 |
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How Ordinary People Make an Extraordinary Amount of Money Online - Affiliate Marketing, Anyone? - And Much More - 101 World Class $24.71 Great book for learning and implementing affiliate marketing. Making a fortune with affiliate marketing is possible. If you are an affiliate marketer, you might find much of this book repetitive. But, if you are not making a fortune and want to, then this book is for you. Most of us know it takes a llloooooonnnnnngggg time to make any money from most affiliate programs, and this book doesn't tell you you can get rich overnight. You will find the information to be true to what everyone else is saying--build a good website (or websites) with great content, find good paying companies to promote and run your affiliate business like---a business. Don't throw up a few pages of content and a couple of links and then start waiting for the money. As if. . . You'll like this book because there are actual "how-to's" in here--how to set up tracking tools, how and when to create content, how to promote your business, how to get your website up, when to expand your business, how to find affiliates, and much more. If you are looking for get rich quick scams, look somewhere else. If you are looking for a guide to having your own successful affiliate business, get this book. The 101 of the most current, most actual and beneficial Facts, Hints, Tips and Advice you can find from experts in the field on Affiliate Marketing: - Affiliate Marketing 101 - Try Free Affiliate Marketing Before You Pay Google Or Yahoo For PPC - Affiliate Marketing Secrets - 3 Tactics to Boost Your Affiliate Commissions Almost Overnight - 4 Key Strategies to Making Money Online With Affiliate Marketing With Little Or No Money - Affiliate Marketing Tips - 5 Tips to Promote Your Affiliate Links For Quick-Fire Profits - Affiliate Marketing Tips - How to Choose Affiliate Programs That Will Fatten Your Wallet - Make Money Online on Autopilot - Discover 5 Surefire Ways to an Automated Income Online - Online Affiliate Marketing Programs - Find the Program That Perfectly Fits With You - Make Money Online - 6 Reasons Why You Should Start an Affiliate Marketing Business - Money Making Machine - With Affiliate Marketing, Even a Baby Can Count in Millions - Bills Piling Up and Money Just Doesn't Go Far Enough? You Can Change That Today ...And Much More... |
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Make a Fortune Promoting Other People's Stuff Online: How Affiliate Marketing Can Make You Rich $15.51 "It took me years to discover many of the techniques she spells out in her book. I wish it had been available when I started." -Allan Gardyne, AssociatePrograms.com The definitive guide to planning and managing a successful online affiliate business "Make a Fortune Promoting Other People's Stuff Online" is your hands-on guide to starting your own profitable affiliate marketing business quickly, easily, and inexpensively. Leading affiliate marketing authority Rosalind Gardner gives you a proven five-step plan for identifying a niche with a huge market, choosing products to promote, and selling the benefits effectively. You'll see how to: Navigate the different affiliate programs, from commissioned-based "click-through" programs to CPM impressions to flat-fee referral Identify the products and programs that are profitable-and the ones to avoid Ask the right questions before you join an affiliate program Research, understand, and sell to your niche market Negotiate for a higher percentage on your commission Stay on top of developments in the industry Packed with time- and money-saving techniques-including twelve ways to drive traffic to your website at no cost-this comprehensive guide is all you need to make big profits as an affiliate marketer Rosalind Gardner is the creator of several successful online businesses and the author of the bestselling "Super Affiliate Handbook." Her website is NetProfitsToday.com. |
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Introduction to Internet Marketing; Search Engine Optimization, Adword Marketing, Email Promotion, and Affiliate Programs $19.85 This book explains fundamentals of Internet marketing programs and the options available to business leaders and marketing managers. You will learn the basic operation, options and successful techniques for email marketing, banner advertising, affiliate promotion, adword marketing, search engine optimization, mobile advertising, blogging, podcasting and other online marketing programs. Internet marketing offers the possibility to track almost every action a visitor or potential customer takes in response to marketing messages and how they navigate through their buying cycle. This book explains how to insert and use tracking codes on web pages and in cookies to find out how your web site visitors and customers react to your marketing programs. The ways to monitor and measure the effectiveness of Internet marketing programs are described such as using hits, page views, unique visitors and conversions. You will learn the basics about setting up web pages and how to use web site templates to make professional looking web sites. Discover key web site options that can affect Internet marketing performance such as metadata, web page layout and keyword selection. Discover about domain name selection and registration options. You will learn about the types of domain name extensions and why it can take up to several days for a domain name to operate correctly (point to your web site) on the Internet. Learn how to setup and manage email marketing campaigns along with some of the important requirements and regulations that apply to email marketing programs. Discover how to use affiliate programs to get additional marketing exposure, which only costs money when products or services are sold. Some ofthe key ways to get listed high in search engines allowing more people to find your products and services are described. Learn how you can chose key words that people search for to display ads (adword marketing) on search engines and web pages. Banner advertising exchange networks are explained. You will discover how to create promotional materials that encourage recipients to pass along your message to other people (viral marketing). Learn how you can use online web seminars ("webinars") to attract, register and qualify potential customers. Some of the important topics covered in this book include: . Types of Internet Marketing Programs . How to Measure Internet Marketing . Selecting and Registering Domain Names . Developing Web Sites . How to Get Listed High in Search Engines . Adword (keyword) Advertising . Setup and Managing Email Campaigns . Participating in Affiliate Programs . Banner Advertising Networks . Blogging and Podcasting |
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Bayesian Statistics and Marketing $73.58 The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing problems. Bayesian analyses can now be conducted over a wide range of marketing problems, from new product introduction to pricing, and with a wide variety of different data sources. "Bayesian Statistics and Marketing" describes the basic advantages of the Bayesian approach, detailing the nature of the computational revolution. Examples contained include household and consumer panel data on product purchases and survey data, demand models based on micro-economic theory and random effect models used to pool data among respondents. The book also discusses the theory and practical use of MCMC methods. Written by the leading experts in the field, this unique book: Presents a unified treatment of Bayesian methods in marketing, with common notation and algorithms for estimating the models. Provides a self-contained introduction to Bayesian methods. Includes case studies drawn from the authors' recent research to illustrate how Bayesian methods can be extended to apply to many important marketing problems. Is accompanied by an R package, "bayesm," which implements all of the models and methods in the book and includes many datasets. In addition the book's website hosts datasets and R code for the case studies. "Bayesian Statistics and Marketing" provides a platform for researchers in marketing to analyse their data with state-of-the-art methods and develop new models of consumer behaviour. It provides a unified reference for cutting-edge marketing researchers, as well as an invaluable guide to this growing area for both graduate students and professors, alike. |
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MARKETING & SMALL BUSINESS ADVANTAGE $29.99 MARKETING & SMALL BUSINESS ADVANTAGE |
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High Integrity Network Affiliates Makes Marketing More Efficient
Although it has been said that the .com bubble popped years ago, affiliate marketing is helping to produce growth rates and improved returns on investment (ROI) demonstrating some explosive growth. Clickbooth is bringing advertisers and affiliates (or publishers) together with a program that is mutually beneficial for all parties involved.
Clearly, the Internet is a powerful tool that is increasing in use by businesses and organizations around the world. What is changing is the way affiliates interact with advertisers. Essentially, affiliates network together through Clickbooth in order to share revenue among advertisers and affiliates.
The details of the compensation are tied to quantifiable results such as the performance of sales, registrations, clicks or a combination of the three. The program leverages synergistic relationships among advertisers and affiliates in order to produce increased results when compared to television and radio marketing and advertising campaigns.
In order for this to be sustainable, a diligent and relentless quality control program must be in place to continually monitor the details (i.e. transactions, sales and registrations) as well as screen new affiliates.
Over time some of the highest integrity network affiliates in the industry have become associated with Clickbooth, oftentimes exclusively. The network affiliates program not only increases the return on invested marketing dollars, but it also virtually eliminates marketers’ risk associated with the Internet marketing campaigns.
As a result, affiliates network with advertisers through Clickbooth and it is changing the way businesses are viewing advertising dollars. Marketing campaigns have less risk and produce greater returns than traditional methods. Over 10,000 affiliates covering many niche markets help advertisers achieve more for their organizations.
The advantages of network affiliates applied in this way, over traditional mediums includes 24/7 exposure in medium that is continually growing in popularity. This is excellent news especially in a difficult economic environment where advertisers are under additional pressure to achieve budgetary milestones.
To make the affiliates network program even more attractive, the direct results of an advertising effort is quantifiable, which allows for easier statistical analysis. The way affiliates network together through Clickbooth takes the guesswork out of the largely qualitative or subjective analysis of an advertising and marketing campaign.
As a result of fitting all of these pieces together among network affiliates and advertisers, Clickbooth has grown 12,000% of the past four years putting them in the Inc. 500 fastest growing businesses. In 2009, they are number 5 overall and number 1 in their category. They attribute much of their success to their unyielding compliance team who is responsible for severing business relationships with network affiliates that attempt to abuse the program.
For more information visit: http://www.clickbooth.com
About the Author
Clickbooth is an Internet marketing business that was created in September of 2002. They bring advertisers and affiliates together through a carefully monitored and quality controlled program in order to produce mutually beneficial results for all parties involved. By finding synergistic relationships among network affiliates, organizations are getting more out of their marketing budget.
affiliate marketing statistics 2009



